The Talent Labs is one of the UK’s leading membership and training organisations for in-house Talent professionals, supporting thousands through a thriving community, expert training, and high-quality networking events across the UK.

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I worked with the team for 11 months, refreshing their strategy and messaging while also rolling up my sleeves to deliver campaign content across newsletters, social media, and wider marketing activity.

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My focus was on creating clear, engaging messaging that re-energised existing members and attracted new ones into the community.

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Results included:

• Repositioned the value of membership to better reflect senior in-house Talent needs

• Doubled newsletter engagement, from an average of 15% to 35.7%

• Designed lead magnets aligned to real Talent Team pain points (not fluffy downloads), generating 100+ leads

• Built automated nurture journeys to move leads toward membership and events​​

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