I joined the wonderful team at Breathe as interim Head of Content and Brand to deliver their bold brand refresh.

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The team at Breathe wanted to refresh their brand and recommit to their founding principles. Breathe provides easy-to-use HR software to the UK's Small and Medium-sized Businesses. 

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I joined the team in July 2024, and ran the brand refresh project from concept to delivery within 12 weeks. I worked with appointed agencies to produce brand concept, creatives, TV and Radio advertising. I also worked with the team to launch a redesigned website and a demand generation campaign targeting SMEs to accompany the launch.

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I also led the content team at this time, with responsibility across written and video content, social media, graphic design and PR.​

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