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What's included?
1
A 90-minute working session
An intensive run-through of your business, your customers and what makes you different.
2
Your proposition and key messages
Clear language for what you do and who you're here to help, to use in all your marketing and to build consistency internally.
3
Clear written recommendations
Your proposition, key messages, and exactly what to do with your content, ready for you to get started straight away.
Built for businesses that have plenty to say, and no one to say it consistently.
A good fit if you're a…
Founder-led business
Where the leadership team's expertise is a genuine competitive advantage, but you just don't have the time.
Growing SME building credibility
The business is growing and doing great, but your online presence doesn't reflect youe evolution to business you've actually become.
B2B company without a marketing team
You know content matters and you've tried to prioritise it, but it keeps slipping. You need someone to just handle it.
Professional services firm
Consultancies, law firms, accountancies and advisories where reputation and trust drive new business but no one has time to write.
It's not great for...
Very early stage start-ups
As well as a financial commitment, my clients are generally ready to commit to something long term, and the nature of start up life doesn't always suit that.
High volume content needs
If you need tonnes of content daily or high-frequency publishing, this won't work for you. Ticking over is designed to provide a stable build over time, with emphasis on trust over volume.
How it works
1
2
3
Onboarding session
A 90 minute conversation to capture your voice, audience, themes, and goals. The foundation for everything that follows.
Monthly call
We'll catch up monthly to check-in, approve the following month's content and check for any changes or tweaks to messaging.
We do the rest
Writing, editing, repurposing, planning. A full content calendar lands in your inbox before the month begins.
Everything you need, nothing you don't
£3,000
per month
Ticking Over is deliberately focused. It does one thing: keeping your content presence consistent and credible.
It's not a bank of hours, or an open-ended retainer and you'll never face an extra bill, unless you want extra services.
WHAT'S INCLUDED
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3 blog posts per month (800–1,200 words)
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2 email newsletters
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6 LinkedIn posts
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Tone of voice guide
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Monthly content planning
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One reactive piece (if something timely comes up)
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Monthly snapshot: open rates, traffic, what's working, what's not
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One round of revisions per piece
WHAT IT ISN'T
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Social media management or scheduling
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Full SEO strategy or keyword research
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Paid advertising or sponsored content
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Design, branding, or web development
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PR or media outreach
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Unlimited revisions or reactive requests
3-month minimum commitment · 30 days notice to cancel · billed monthly in advance
Ready to start ticking over?
No lengthy proposals. Just a straightforward conversation about whether this is right for you. If it is, we can start straight away.