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What's included every month?
Blog posts
The content that does the real heavy lifting.
Articles written for your site, blog, or LinkedIn, SEO and GEO optimised, built around your goals.
Email newsletters
Email is still the best direct channel to your audience. Grow your list and connect with your subscribers with thoughtful, well-written emails in your authentic brand voice.
Social posts
Reach your audience and build your brand with social posts written in your brand voice to achieve maximum engagement.
Built for businesses that have plenty to say, and no one to say it consistently.
A good fit if you're a…
Founder-led business
Where the leadership team's expertise is a genuine competitive advantage, but you just don't have the time.
Growing SME building credibility
The business is growing and doing great, but your online presence doesn't reflect youe evolution to business you've actually become.
B2B company without a marketing team
You know content matters and you've tried to prioritise it, but it keeps slipping. You need someone to just handle it.
Professional services firm
Consultancies, law firms, accountancies and advisories where reputation and trust drive new business but no one has time to write.
It's not great for...
Very early stage start-ups
As well as a financial commitment, my clients are generally ready to commit to something long term, and the nature of start up life doesn't always suit that.
High volume content needs
If you need tonnes of content daily or high-frequency publishing, this won't work for you. Ticking over is designed to provide a stable build over time, with emphasis on trust over volume.
How it works
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Onboarding session
A 90 minute conversation to capture your voice, audience, themes, and goals. The foundation for everything that follows.
Monthly call
We'll catch up monthly to check-in, approve the following month's content and check for any changes or tweaks to messaging.
We do the rest
Writing, editing, repurposing, planning. A full content calendar lands in your inbox before the month begins.
Everything you need, nothing you don't
You need consistent, credible content, month after month, without it falling to the bottom of your to-do list.
Every business is different, so rather than fixed packages, we scope each retainer around what you actually need. Blog posts, newsletters, social content, or a mix of all three.
You pay for what makes sense for your business, nothing more.
You choose what you need:
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Blog posts
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Email newsletters
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Social media content
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Scheduling and publishing support
How every retainer works
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Tone of voice guide
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Monthly content planning
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One reactive piece if something timely comes up
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Monthly snapshot: open rates, traffic, what's working
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One round of revisions per piece
What's not included
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Full SEO strategy
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Paid advertising or sponsored content
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Design, branding, or web development
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PR or media outreach
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Unlimited revisions or reactive requests
3-month minimum commitment · 30 days notice to cancel · billed monthly in advance