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COPYWRITING TRAINING FOR THE AI AGE
UnGPT Yourself
The writing course for people who believe they can't write.
Most people were never shown how to write for an audience or make someone feel something with words. Now, all of a sudden, it's expected everywhere. You've got to write blog content, LinkedIn posts or scripts to grow your business.
When AI came along and produced something that looked confident and coherent, of course you used it - everyone did! But now, you're starting to worry you've lost your true voice, and that maybe you're starting to sound like everyone else.
I'm not here to tell you AI is bad. This course is about showing you that you CAN write, and you were always capable of better. You just never had the tools.
What you'll learn
Ditch the bots and find your real voice
The case against AI copy, made with real examples. Learn how to tell what's AI-written and what isn't and why your readers can feel the difference, even if they don't know it.
The psychology of trust in writing
We'll cover how our brains actually process what we read. Learn why some writing builds credibility instantly and other writing leaves us cold, and how to write for trust.
The basics of copywriting
Most people don't know how to write well because they were never taught! We'll cover the basics of good writing for different formats and give you some tools for when the blank page feels tough.
What AI is actually good for
This isn't anti-AI training - AI is useful for some things but it's important to draw solid boundaries. We'll reframe how to think about AI as a tool, cover when to use it and how to make it serve your writing rather than replace it.
Practice writing your own stuff in the room
Theory is all well and good, but practice is what changes behaviour. Every session includes hands-on exercises with guidance and advice from me - so you leave with proof that you can, in fact, write!
AI copy looks fine. That's exactly the problem...
Your competitors all sound identical
AI might sound smart, but it only knows the best words to use because it's learned it from everyone else.
It's a race to the middle - bland and blah. Nobody wants that.
Find the words that build trust
Trust is hard to build and easy to destroy. Our brains are wired to attach trust to writing that understands us.
AI has never felt anything, never made anyone else feel anything - that will always show.
The more you write, the easier it gets
Learn how to build your writing muscle. I promise that using your real voice becomes easier the more you do it.
The more you lean on AI the harder it will be to break free.
Why learn with me?
Hi! I'm Kayla 👋
I've been a content marketer and writer for over 15 years, leading content and marketing teams. I started my own business in 2024 to get back to what I love and help businesses find the right words.
I know how to write to persuade, to entertain, to sell and to connect. I specialise in helping my clients find their true voice and speak directly to the people they want to reach.
AI is forcing everyone to blend in - I'll teach you how to stand out and write copy that's uniquely you.
Copywriting training for individuals or teams
Whether you're looking to build your own confidence or upskill an entire team, there's a format designed for you.
My full half-day course introduces the basics of copywriting to teams who want to become less reliant on AI and develop a strong brand voice.
The content is tailored to your team, with lots of time for practical exercises and in-depth support specific to your industry or business.
For individuals, my 90 minute online workshop runs as a group session once per month, a budget-friendly option for those who want to build the confidence to write for themselves.
BEST FOR TEAMS
UnGPT Your Team
Get in touch for pricing
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In-person, half-day course for teams of up to 8
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Personalised to your industry and your team's challenges
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Extended practice time with individual feedback and guidance
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Ideal for marketing, comms, BD and leadership teams
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Includes pre-session consultation to scope the day