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COPYWRITING TRAINING FOR THE AI AGE
UnGPT Yourself
The writing course for people who believe they can't write.
Most people were never shown how to write for an audience or make someone feel something with words. Now, all of a sudden it's expected everywhere. Write content, write LinkedIn posts, write scripts.
When AI came along and produced something that looked confident and coherent, of course you used it - your whole team did. Anyone would! But now, you're starting to worry you've lost your true voice, and that maybe you're starting to sound like everyone else.
I'm not here to tell you AI is bad. This course is about showing you that you CAN write, and you were always capable of better. You just never had the tools.
What you'll learn
Ditch the bots and find your real voice
The case against AI copy, made with real examples. Learn how to tell what's AI-written and what isn't and why your readers can feel the difference, even if they don't know it.
The psychology of trust in writing
We'll cover how our brains actually process what we read. Learn why some writing builds credibility instantly and other writing leaves us cold, and how to write for trust.
The basics of copywriting
Most people don't know how to write well because they were never taught! We'll cover the basics of good writing for different formats and give you some tools for when the blank page feels tough.
What AI is actually good for
This isn't anti-AI training - AI is useful for some things but it's important to draw solid boundaries. We'll reframe how to think about AI as a tool, cover when to use it and how to make it serve your writing rather than replace it.
Practice writing your own stuff in the room
Theory is all well and good, but practice is what changes behaviour. Every session includes hands-on exercises with guidance and advice from me - so you leave with proof that you can, in fact, write!
AI copy looks fine. That's exactly the problem...
Your competitors all sound identical
AI might sound smart, but it only knows the best words to say because it's learned it from everyone else.
It's a race to the middle - bland and blah. Nobody wants that.
Find the words that build trust
Trust is hard to build and easy to destroy. Our brains are wired to attach trust to writing that understands us.
AI has never felt anything, never made anyone else feel anything - that will always show.
The more you write, the easier it gets
Learn how to build your writing muscle. I promise that using your real voice becomes easier the more you do it.
The more you lean on AI the harder it will be to break free.
Copywriting training for
individuals or teams
Whether you're looking to build your own confidence or upskill an entire team, there's a format designed for you.
My full half-day course introduces the basics of copywriting to teams who want to become less reliant on AI and develop a strong brand voice.
The content is tailored to your team, with lots of time for practical exercises and in-depth support specific to your industry or business.
For individuals, my 90 minute online workshop runs as a group session once per month, a budget-friendly option for those who want to build the confidence to write for themselves.
BEST FOR INDIVIDUALS
UnGPT Yourself
£159 per person
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Virtual 90 minute group session (live, not recorded)
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Learn the basics of copywriting and build your confidence
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Practice exercises included
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Suitable for anyone who writes as part of their job
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Small groups for a better experience
BEST FOR TEAMS
UnGPT Your Team
From £3,500
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In-person, half-day course for teams of up to 8
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Personalised to your industry and your team's challenges
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Extended practice time with individual feedback and guidance
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Ideal for marketing, comms, BD and leadership teams
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Includes pre-session consultation to scope the day